Tales of the Cocktail to Open at the Sazerac Bar

I’ll let the press release from Ann Tuennerman explain all the good news:


NEW ORLEANS, LA—December 1, 2008 – Tales of the Cocktail, a cocktail and culinary festival celebrating the history and culture of dining and the cocktail in New Orleans, has chosen The Roosevelt New Orleans as the site of the July 8, 2009, opening-night reception for its seventh anniversary event.

Tales of the Cocktail runs through July 12, 2009.

The historic downtown New Orleans property, a Waldorf=Astoria Collection property shuttered since Hurricane Katrina in 2005, opened in 1893 as the Grunewald. In 1923, it was rebranded The Roosevelt in honor of President Theodore Roosevelt and retained its distinctive moniker until the hotel changed hands in 1965 and was renamed The Fairmont. The grand hotel will reopen in late spring 2009, reborn as a Waldorf=Astoria Collection® hotel.

The summer’s most spirited event, Tales of the Cocktail explores the history and contemporary life of the cocktail at various locations in the New Orleans French Quarter. The event welcomes celebrities, mixologists, chefs, authors and cocktail experts as presenters and special guests from around the globe for seminars, dinners and galas. Top spirits names such as Dale DeGroff, Tony Abou-Ganim, Robert Hess and Kevin Brauch once again will take part in educating industry and consumers alike about the cocktail.

In more than a century of operation, The Roosevelt served as the backdrop for many historic events and often made history in its own right. Key among plans to restore the property to its previous grandeur and appeal will be the reopening of the hotel’s famed Blue Room and legendary Sazerac Bar. In the golden era of supper clubs from the 1930s to the 1960s, the Blue Room played host to some of the best-known names in entertainment and big bands – including Tony Bennett, Louis Armstrong and Sonny and Cher – as well as to elaborate floor shows. The Sazerac Bar, a Roosevelt landmark for decades, again will serve its signature Sazerac cocktail and Ramos Gin Fizz – both invented in New Orleans and made popular worldwide by The Roosevelt – among other delights.

“Hosting our opening night in conjunction with the newly restored Roosevelt is an honor,” said Tales of the Cocktail founder Ann Tuennerman. “Tales of the Cocktail celebrates the history of the cocktail, and what better way to introduce visitors to our city than with the city’s official cocktail, The Sazerac, at the original Sazerac Bar,”

The New Orleans Culinary and Cultural Preservation Society, a non-profit organization dedicated to raising funds to benefit hospitality industry members, produces Tales of the Cocktail annually. Its mission is to preserve the rich history of the restaurants and bars of New Orleans and the unique culture of dining and drinking famous to the city, while educating locals, visitors and the hospitality industry about this culinary heritage.

Tales of the Cocktail, a culinary and cocktail festival, allows the connoisseur or amateur to fully experience (taste, see and learn about) cocktail culture in New Orleans and around the world. The event’s annual components are Spirited Dinners, a Seminar Series, Cocktail Hour, Cocktail Luncheons, walking tours of the French Quarter, and classic and contemporary cocktail parties — all presented by the country’s hottest chefs, authors, bartenders and cocktail experts.

For more information on Tales of the Cocktail, visit the Web site at www.TalesoftheCocktail.com and register to receive email updates, or call 504-948-0511.

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2 Responses to Tales of the Cocktail to Open at the Sazerac Bar

  1. John Martin on December 3, 2008 at 3:52 pm

    I’ll be at Tales once again, for the third time.

    It’ll be a whole new world to NOT meet at the Monteleone!

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